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What is a Production Prototype?

Joe Donoghue, San Diego Prototyping, Patents & Prototypes, Live Web Show, Product Development, Engineering Services, Manufacturing, Entrepreneurial Product DevelopmentIf you are reading this post, you probably understand the basics of prototyping early in the product development lifecycle. In past posts on prototyping, we have discussed the Proof-of-Concept Prototype and the Design Prototype (also referred to as the Form/Fit/Function Prototype) as the first two phases of prototypes in world-class product development. Let’s define these two prototypes again as a refresher:

Proof-of-Concept Prototype: First phase of a product prototype that bears little resemblance to the final product but is used to validate of the idea and prove feasibility. A Proof-of-Concept Prototype is also used for obtaining intellectual property and to show to investors for raising money.

Design Prototype: Second phase of a product prototype that has the functional and aesthetic properties of the final product and is produced using quick fabrication methods. A design prototype is used to work out the final design and manufacturing details and to receive feedback from distributors, buyers, and retailers.

Note that these first two prototype stages are meant to prepare the product for production but that no production tooling or final products using the final manufacturing processes have been built or qualified. The picture below shows the proof-of-concept (POC) and design prototype for the Emada Cigar Clip, a product that is used by golfers and boat enthusiasts to hold their cigars. The POC prototype was constructed using an off-the-shelf plastic wire clip attached to a flat metal plate and an off-the-shelf magnet. The Design (Form/Fit/Function) Prototype was designed to the specifications required of the Emada and machined out of nylon to meet the functional and aesthetic requirements. These two prototypes were used to prove the concept, qualify the design, and verify it was acceptable for the existing market. This was required to prepare for the next phase of prototyping. The inventing blog Ideas Uploaded provides some other great examples of Proof-of-Concept Prototypes in the post How Inventors make Prototypes.

Emada Cigar Clip Proof of Concept and Design Prototypes

There is a third and final prototype stage that fills the gap between prototyping and full scale manufacturing. This is referred to as the Production Prototype.

Production Prototype: The third phase of prototype that is fabricated using the final production design and manufacturing methods. A Production Prototype is used to qualify manufacturing processes and to receive feedback from distributors, buyers, customers, and retailers.

The Production Prototype for the Emada Cigar Clip in different materials is shown below. Due to the expectations of large production volumes of this product, it was necessary to produce a two-cavity hardened steel tool for plastic injection molding. Once the tool was complete, the engineering team at Leardon Solutions approved the tool by performing first article inspection (FAI) and determining the process capability (Cpk) of the molding process. To determine the proper material to be used in the final product, three materials were molded including nylon, POM (polyoxymethylene), and PP (polypropylene). All three materials were tested but only the nylon was qualified as acceptable for use in the expected environment.

Emada Cigar Clip Production Prototypes

You might be wondering why you must build production prototypes if the production tools and assembly line are functioning. There is sufficient work required to qualify the product functionality and the manufacturing processes to prevent defective products from getting into the hands of customers. Performing the proper verification and validation with production protoypes will result in high quality products.

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Alexis McCollom talks about developing the EquiStix product

Alexis McCollom, owner of Equus Athletics a woman-owned company in North San Diego County, discussed the process of developing the innovative EquiStix product with Debra Simpson on the North San Diego County Business radio show. Equus Athletics creates innovative products for both the horse and the rider. The EquiStix is a cost-effective deep-tissue massage tool for horses that allows owners to perform warmup and recovery massage and was designed, prototyped, and manufactured by Leardon Solutions.

EquiStix flexible massage tool by Equus Athletics

EquiStix horse massage tool by Equus Athletics

 

 

 

 

There are three success factors that Alexis describes:

  1. Product Differentiation: Alexis made sure that her product had feature differentiation from other products in this market. The EquiStix product helps recovery of horse muscles by conforming to the contour of the horse during use.
  2. Effective Prototyping: Alexis worked with Leardon Solutions to create two prototypes.  A Proof-of-Concept Prototype allowed Alexis to evaluate and tune the funtion of the handles and flexibility.  A functional and cosmetically correct Design Prototype was designed and fabricated so that Alexis could get customer feedback and validate her design.
  3. Time to Market: Equus Athletics took one year from product idea to receipt of inventory. This fast time to market allowed Equus Athletics to quickly start receiving revenue.

Please listen to the interview with Alexis in the player below or go directly to Meet Alexis McCollom, Owner of Equus Athletics.

Listen to internet radio with N San Diego Business on Blog Talk Radio

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Form, Fit, and Function Prototype

The last prototyping post titled Why a Proof-of-Concept Prototype? reviewed the reasons for designing, fabricating, and testing a Proof-of-Concept Prototype of your innovative product idea. If you followed this advice, you now have shown that your concept functions properly and there is a feasible technical path to develop your product. With this accomplished, what should you do next?

Leardon Solutions Form Fit Function Prototype

Intubation Design Prototype by Leardon Solutions

Leardon Solutions designs, engineers, prototypes, and manufactures products for the medical devices and diagnostic, health and lifestyle, commercial, consumer electronics, and active sports industries. Every project, no matter how simple or complex, follows the rigorous Leardon Solutions Product Development Lifecycle.  This ensures that all the program objectives and project requirements are satisfied. The third phase of this lifecycle, referred to as the Design Prototype Phase, requires the completion of a prototype that meets the form, fit, and functionality requirments.

You might be asking yourself “What is the difference between this so-called Design Prototype and the Proof-of-Concept prototype mentioned in the last blog posting?” The Proof-of-Concept Prototype was developed in order to prove that the product idea was technically feasible and functioned as expected. There was no work done to make the prototype look aesthetically pleasing or to meet any of the human factors (feel) or industrial design (look) requirements. This next stage of prototype requires that the functional requirements are implemented into an engineered prototype that is looks, feels, and operates the same as the final product. The only difference between this prototype and the final manufactured product is that this Design Prototype is fabricated utilizes low-volume prototyping techniques.

A Design Prototype requires more engineering and design skill than required for the Proof-of-Concept Prototype. The reason for this is the fact that the prototype needs to look and feel like the final product. Therefore, the engineer designing the prototype must have some knowledge of the final production methods so that it can be designed with the intention of using these fabrication methods when finally going into production. The engineer also needs to generate the proper engineering documentation such as 3D models, 2D drawings, and electrical schematics so that the manufacturer can properly fabricate the parts to the proper engineering specifications. While it isn’t absolutely necessary, it is recommended to hire a design engineer during this prototype phase.

The Design Prototype usually requires more manufacturing and fabrication skill than what was used to produce the Proof-of-Concept Prototype. This is due to the fact that this prototype is fully integrated with all the proper features. This integration usually results in more complex parts which are more difficult to fabricate using prototype methods. Due to schedule and financial constraints, this prototype will not be fabricated using high-volume production techniques such as injection molding or progressive die metal stamping. Instead, the prototype will be made of parts that are fabricated with low-volume prototype techniques such as machining, resin molding, laser cut metal parts, and quick turn printed circuit boards.

Leardon Solutions Form Fit Function Prototype for APT Innovations

Apt Innovations Floe Design Prototype by Leardon Solutions

Once this prototype is complete, there are many important uses for this prototype, all of which are equally important. First, since this Design Prototype was made to have the look, feel, and function of the final product, this is an excellent prototype to show to potential investors for raising money. A functioning and aesthetically pleasing prototype will have a much better impact in an investor presentation than showing a business plan.

Even though this prototype will look as if the product is complete and ready for manufacturing, there is still a long way to go before reaching the production stage. The second use of this prototype is for working out the design and manufacturing details. As the prototype is assembled and operated, important feedback will be gathered which will be fed forward into the future design revisions.

A third use for this Design Prototype is as a tool in getting valuable feedback from customers. Prepare a set of questions for target customers and let them use your prototype. This feedback is important to verify that your product satisfies the customer needs and will have commercial success when introduced.

Finally, this prototype will be very useful when pitching your product to potential distributors, buyers, and retailers. Since the product meets all the functional requirements and has the final look and feel, these meetings will be much more valuable as the intent of the product will be easy to communicate.

The Design Prototype is an necessary step in the development and commercialization of a product. The design and fabrication of this prototype will allow you to validate your customer segment, determine if the product has an acceptable look and feel to customers, and will prevent expensive production and manufacturing changes down the road.

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